Find Heartfelt Marketing Strategies that work. For you. Step 4.

Quick recap : In step 1 you explored your perfect client, their problems and what you have to offer.

This forms the foundation the way you market yourself.

strategy

In step 2, you started to think about your tactics, what is working and what is not, including:
1. Online – website and web presence
2. Social Media
3. Referral and Word of Mouth
4. Keep in touch strategies
5. Advertising
6. PR – publicity for your brand, service, etc
7. Develop strategic alliances and joint ventures
8. Write articles and get published
9. Special events (like tradeshows, etc)
10. Networking, industry connections, conferences
11. Direct outreach, mail, phone or in person
12. Speaking, presenting and workshops

In step 3 your action plan was to develop the foundation of a solid marketing plan. You started generating ideas on how to connect to your perfect clients, how to offer information about yourself and how to keep in touch with them. 

for more on these have a look at my blog : 

http://www.marketingwithheart.com.au/blog/

This time, Step 4, we start to explore the way you can use the various marketing tactics to suit you and your work to get new clients. 

Getting new clients is not about selling prospective clients on what you do. It is about them seeing you, getting comfortable with you and then recognizing and understanding what you can do for them.

How to become visible? And where to start?

What do you like to do? Do you love meeting people? Start networking. Connect with people NOT with the intention of getting business but with the intention of building relationships. Connect with a few at a time and keep in touch with them. Be interested in them first, that will help you to see if they might be one of your perfect clients or might become a fan of yours.

What if you hate meeting people? What about working online? Create a website or web presence where people can find you. Make sure it offers enough information about you and your service to answer your potential clients questions and then start to develop a way to send people to your site. Include a blog or ezine to help people stay connected to learn more about you and your work.

Social media is a very popular strategy these days and suits many people. Develop your Facebook and Linked in profiles, google+ network, start a twitter account and get active. Don't promote your business, use SM to develop relationships online. Be relevant to your potential perfect client, interested and interesting.

Have clients who love your work or colleagues who think you are fantastic? Ask for referrals, make sure they know you want them. No one knows if you don't tell them! You can also develop an alliance or joint venture with others by offering services that complement each other to all your clients, existing and potential.

Have specific target clients? Develop an effective direct marketing campaign.  Emails can easily go un-recognised and straight to the delete bin, well developed snail mail can be more effective. Don't waste potential interest, follow up with a personal contact. Be interested in them first before you offer your services. Find out if you are a potential match.

Have great information to offer? Develop a speaking plan, in person or on-line and start to get or create gigs. Contact places that might be interested and offer your services. Make sure you get contact details out of the talk unless your talk is for purely altruistic means. Offer an information pack or a special report or trial session to get email address or phone numbers. Only those interested (potential perfect clients) will respond. Then follow up and again be interested in them before trying to talk about you or your services.

If you have something unusual to offer try the PR route. Local papers are often looking for interesting concepts and you could get picked up by the major media. Don't try to sell yourself or your service. This is about showcasing and getting recognized.

Writing articles and getting published is a tried and true way to get recognised. Don't try to sell yourself or your services this way though, article writing is about sharing your knowledge so your potential clients see that you know what you are talking about. You-tubes and online videos are also part of this tactic.

Tradeshows? These can work for certain industries but get the facts before you commit. They can be costly.

What about advertising? This can also be a high cost low return option. It is a good idea to get some expert help in designing your ad campaign.

Action plan for step 4: Choose a tactic and develop a plan of action.

Consider :
1. What you will do. What is the actual tactic? 
2. Who you are targeting. Potential clients? Potential referral partners? General public?
3. Why you are doing this. More clients yes, but what is the big picture? Stay connected to that passion.
4. How you will do it. The nuts and bolts of how including the materials you need to make it a success and a time line to make it happen.
5. When you will do it. Rarely does a tactic work without regular commitment. When does this fit into your schedule. Don't start something you can't carry through.

My suggestion? Take something you are already doing (from step 2) and make it better and then add one new tactic in at a time.

Then do a regular review of results. I suggest a quarterly check in with six monthly and annual reviews.

Then again improve one thing and try one thing new.

Before you know it you will have an solid stream of potential new clients.

To find out more about this tip email me at create@gaylandeta.com.au  

 


Copyright © 2010 Create the Life. All Rights Reserved. This article may not be used without the prior written consent from the author. See below for more details…

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Attention All Service-Based Businesses… Are you marketing your business with Heart?
Get your FREE Marketing with Heart Guide now. If your passion is your business, then you need this comprehensive guide. Our fail-safe marketing strategies will help you to grow your business AND attract more clients without compromising your integrity. Learn the secrets to marketing your business with heart. Get your FREE guide & complimentary coaching session now, click here.

10 Secrets To Success In Your Work

Before you do anything about getting new clients make sure you have all these points covered, or at least underway. By having these in place you are well on the way to getting and, more importantly, keeping new clients.

1.Have a plan in place to create the business you want. Without planning we plan to fail. No need to have the traditional business plan (unless you need it for partners or bankers) you can have a Visionary Plan instead. Make sure you know where you are going and why, what your values are and how you think you will get there. Feel free to email me if you want some guidance on this  create@gaylandeta.com.au.
Read More…

another testimonial….

Thanks Chris for this great testimonial! have a look at my website http://gaylandeta.com.au for more….

I completed the Marketing with Heart Course with Gay in 2010 and from that I achieved great results.  I was able to achieve all the planned outcomes of the course and it was fantastic.  What I am really pleased about though is 12 months on and I am still using the tools and techniques I learnt.

I recently held an event for my business where I worked jointly with another small business owner.  After our initial meeting where we decided what we wanted the event to look like I went home and completed an Action Plan. Read More…

Find Heartfelt Marketing Strategies That Work. For You. Step 3, connecting with your perfect clients

First a quick recap….
 
In step one you explored your target market, or, in other words your perfect client.
By now you should know what their problem is and what solution you offer. You should be clear about what differentiates you from others who offer the same solution.

So, why should your perfect client pick you? marketing strategies

This can be quite challenging but being able to articulate this is actually why your perfect clients will come to see you instead of your competition.

Next, in step two, you started to think about what marketing you are already doing, what is working and what isn't.

Read More…

Right Brain, Left Brain, Whole-Brain Entrepreneurs…

Many entrepreneurs by nature are solo flyers and can be reluctant to share their ideas with others.

They may feel people will not supleft brainport them or even understand their big ideas, they may be protective of their self esteem and concerned that others may not think they are capable of it. They may fear someone may steal their idea or they might just have difficulty expressing the big idea they have.
This type of thinking can be considered to be hind brain survival tactics. The hind brain or brain stem is the oldest part of our brain and uses its ability to sense fear to survive. Read More…

Find Heartfelt Marketing Strategies That Work For You – Step 2, measure your current results

Last month I invited you to identify
the people you want to choose you.

strategy

By now you should be able to identify who they are and what drives them. You will know what they are looking for, which, of course, must be what you offer. Your unique solution, your niche in the market. Read More…

Heartfelt Marketing Strategies that feel good! Part 1, find your perfect clients

Find Heartfelt Marketing Strategies that work. For you. Step 1 

successThere is so much talk about what marketing you 'should be' doing: social media, websites, advertising, brochures, ezines, SEO, SEM… help!

How to make sense of it all? Most people have a go at this and that, find some of it works, some of it doesn't, figuring out what to do and where to focus can just feel a bit overwhelming.  

Over the next few blogs I am going to pull apart the mystery and help you to determine the marketing roads worth taking and those that may not be so productive for you and your business. Read More…

another wonderful testimonial….

Thanks so much Fiona! To read more success stories hop over to my website http://gaylandeta.com.au 

"When I started working with Gay over six months ago, I had recently finished a diploma in Kinesiology, had started in clinic and had very few clients. I had no experience in setting up a business and definitely didn’t have a clue how to market myself. I thought you just find somewhere to practise, get some business cards and put a sign out, clients would be knocking at your door in no time, right?  Boy was I wrong!

I soon realized that I needed help. It felt like I had the tools but the map of how to put it all together was missing. Read More…

Deciding your priority

When you are caught in the web of too many competing priorities, try this. I find, as do many of my clients, that it takes away the confusion.

Imagine one of those ball bearing skill games shaped like a triangle (one of those little plastic games where the goal is to get the tiny ball bearing into a special hole.)

In each corner you can see a hole for the ball bearing. And each corner has a label. One corner is labeled time, another corner is labeled quality and the final corner is labeled money. Read More…

Observe your Business for Better Results

Many people in business become their business.

The ups and downs of the business day are a personal achievement – or slight, depending on the day. When the books are full it is a reflection of our skill and talent whereas empty space can bring up feelings of inadequacy and self-doubt.

observe your business

Having a business is an opportunity to grow and becoming an observer is one excellent way to remove the drama.

You can do this in business by stopping and deciding what roles you take in your business. You certainly wear the CEO hat (the visionary), very likely the marketing and the product development hat, probably the administrator and financial planner hat, maybe the graphic designer or branding hat, maybe the cleaners hat and more than likely you are the technician.

Think about each role you play in your work and start to Read More…